The Return (Sorta) Of One Of My Favorite 1970’s Hockey Logos

When the Flyers’ top farm team moved from Glens Falls, NY to a new arena in Allentown, PA after this past season, it left an opening for the Calgary Flames’ top team to move from Abbotsford, BC to the Glens Falls Civic Center.

Like their predecessors, this new team will use the regional name and call themselves the Adirondack Flames.

Hmmm.. They’re called the Flames, ‘Adirondack’ starts with an ‘A’, you don’t suppose they’d…
October 19_0022

Aw, hell YEAH they would!  Actually, the new logo (which you can see on the team’s home page here)  is a little taller and narrower and has added black to the colors, but it all serves to update the logo nicely yet subtly.

1977-78 Topps Phil Myre

I’ve always liked the Atlanta Flames logo;  Between the stylized A surrounding the licking flames – even the negative space in the bottom of the A forms a flame – it works well as a logo, especially on a jersey. The Calgary Flames logo is pretty lame by comparison. To me, it looks like clip art and/or a rush job.  Sorry, Flames fans.

For those of you who aren’t up on your NHL franchise history, the league added the Atlanta Flames and New York Islanders for the 1972-73 season, in both cases blocking the WHA from entering a potential market.  After years of low attendance in Atlanta, the Flames were sold after the 1979-80 season and were moved to Calgary.

1979-80 Topps Ivan Boldirev

Nearly twenty years after the Flames left for Canada, Atlanta was given a second expansion team in the Thrashers.  The Thrashers lasted longer than the Flames, but suffered the same fate as their predecessors in that they moved to Canada (specifically Winnipeg).

1978-79 Topps Dan Bouchard

Getting back to the Adirondack Flames, I’m going to have to come back to their website when we get closer to the season, because I’m thinking I need to buy me a t-shirt or something.

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