With the The Miami Marlins will soon have new ownership, and for most people it can’t come soon enough… but once the ownership change becomes official, that’s when the fun starts.
You’d have a hard time finding anyone who thinks that the past 15 years has been anything but a public relations disaster. Floridians hate Loria. Baseball fans hate Loria. When Loria is gone, there will be much rejoicing.
But the thing is that many people hate the Marlins because of Loria and his predecessors (who were not exactly guardians of the public trust themselves). So if you’re the new owners of the team, what do you do to put up a figurative “Under New Management” sign on Marlins Park?
Would you go as far as to change the team name? There’s enough brand recognition in the “Marlins” name that I wouldn’t expect a change, but we are dealing with an extreme situation.
Would you change the team’s logo and uniforms? I didn’t care for the Marlins logo or uniforms when they were unveiled, but they grew on me a bit and I will say that they’re better than the original black & teal uniforms.
But the other side of this is that the uniform also carries a Loria stench with it. He is the one who drove all the art-y changes involving the Marlins, from the uniforms to the garish Home Run sculpture. Keep in mind that licensing rules and obligations makes any change to a team’s visual branding like doing a one-eighty in a cruise ship, but if it were me, I would start the ball rolling immediately and get as much fan input as possible.
I don’t know how the fanbase feels about “Billy The Marlin”…
Me, I think he’s creepy as hell and if I were the new owner, Billy would be the first one out the door.
On the field… Job #1 is keeping Giancarlo Stanton happy. He is the face of the team, he is your primary on-field asset in terms of play and marketability.
Enough of my spitballing…
What would you do if you bought the Marlins?